Summer Sightings: See it, Share it, Win it!
Jul 06, 2012
Summer is for traveling, and if you’ve been hitting the road lately, than perhaps you’ve seen these brilliant outdoor advertising images from Every Child By Two (now Vaccinate Your Family). If not, then be on the lookout, because for each summer sighting you can be entered to win a $25 Amazon gift card.
We teamed up with the Outdoor Advertising Association of America (OAAA) to put a clever spin on our Vaccinate Your Baby campaign. Recently, billboards and bus shelter ads that communicate the importance of timely immunizations and the concept of “cocooning” infants through adult vaccination, are being spotted all across the United States.
And this summer we’re asking you to help us share the message!
If you see any of these billboard or bus shelter posters, email us at email@example.com to be entered in our Summer Sightings Sweepstakes. (Please note that this sweepstakes is now over).
- A simple mention of the location of the ad will earn you 1 entry into the contest. (Something as simple as the town, highway, milemarker or bus stop location will do.)
- A picture of the ad will earn you 3 entries into the contest. (Of course, we ask that you exercise caution and do not attempt to operate a camera while driving!)
- A picture of you with the ad will earn you 5 entries into the contest. (Again, please be careful and do not risk life or limb for our Summer Sightings contest!)
Each sighting will earn you a mention on our Facebook page and a chance to win a $25 Amazon gift card. The contest will continue through Labor Day and the winner will be announced by September 6, 2012.
So plan those road trips now and keep your eyes out for these ads all summer long.
This extension of our Vaccinate Your Baby campaign – championed by mother, actor, and volunteer spokesperson Amanda Peet – addresses misinformation about the safety of vaccines and directs the public to credible research and science-based information about immunizations. In expressing her commitment to the cause, Peet explains,
“I am determined to do whatever I can to help parents like me get the facts straight on the issue of immunizations. Thank you to OAAA for making Every Child By Two a public service partner. This partnership will allow ECBT to get its important immunization messages out to many more parents.”
Nancy Fletcher, OAAA president and CEO, also commented on the partnership by saying,
“The outdoor advertising industry is committed to providing public service advertising to social causes, especially when it comes to the health and safety of children. By helping to promote Every Child By Two’s Vaccinate Your Baby campaign, the industry will be helping America’s children to stay happy and healthy.”
We know the ads are out there, now you can help let everyone know exactly where they are! (Please note that this sweepstakes is now over).
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