Have You Seen This Miracle on 34th Street?
Nov 22, 2011

Walking through the streets of New York City, there is always so much to see – especially at this time of year.  The sidewalks are crowded with busy shoppers, excited tourists and holiday celebrants.
On Thursday morning, more than 3.5 million people will line the streets, and more than 50 million viewers will tune in to glimpse some of the most elaborate and creative floats imaginable.  The scale of the Macy’s Thanksgiving Day Parade is immense, and as viewers raise their eyes, they will not only see amazing helium balloons of Snoopy and Buzz Lightyear, but they may also catch a glimpse of some special baby faces.
These baby images are part of a special public service announcement that had aired in on the Times Square CBS “Super Screen” at 42nd Street between 7th and 8th Avenue, earlier this month.  The captivating video is now being prominently displayed on the double screens above the famous Macy’s Department Store, at the corner of 34th Street and 7th Avenue.
This public service announcement, created by Every Child By Two as part of their Vaccinate Your Baby campaign, will consist of two silent, fifteen second spots that will run once per hour through January 3rd.  The fabulous Macy’s location is ideally targeted to reach the huge crowds that congregate in this area of Manhattan from Thanksgiving through the busy New Year’s Eve celebration in Times Square.
Due to recent outbreaks of measles and whooping cough, and the continued loss of lives from seasonal influenza, Every Child By Two is reminding parents of the dangers of vaccine preventable diseases and the importance of timely immunizations for their children.  Since the organization was founded 2o years ago, it has been their goal to help ensure that the four million children born each year in the U.S. are not lost to preventable diseases.  With the support of many public health organizations, the Vaccinate Your Baby campaign message encourages childhood immunizations as the safest, most effective way to control and eradicate infectious diseases that continue to pose a threat to our personal and public health.
If you happen to be in the Big Apple over the holidays, or even if you’re enjoying the festivities on TV, be sure to keep an eye out for the video below.  We’d love to hear about your personal sightings in our comments section.  After all, for Every Child By Two, this is like a little “Miracle on 34th Street”.

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